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Citing 'Economic Efficiency,' Epic Says Fortnite's Upcoming Android App Won't Hit Google Play Store (theverge.com) 131

Fortnite developer Epic Games will not be distributing its massively popular game on Android because the Play Store takes a 30 percent cut of the revenue. Instead, the company plans to distribute the software to players via the official Fornite website, "where Android users can download a Fortnite Installer program to install the game on compatible devices," reports The Verge. From the report: For Fortnite on iOS, Epic decided to distribute the game on the App Store, most likely because it had no other method of getting iPhone users to easily download the software. (Apple, unlike Google, does not allow iOS users to download apps that are not first approved by its internal review processes and distributed through its proprietary marketplace.) With Google and its more open platform, Epic can get away with distributing the app itself. CEO Tim Sweeney says the primary motivation here is twofold. Epic wants to maintain its direct relationship with consumers. (The company currently distributes Fortnite on PC through its own Epic Games Launcher, instead of using Valve's popular Steam platform.)

The second reason is financial: Epic does not want to pay Google's 30 percent cut, especially considering the entire game is funded through in-app purchases. "The 30 percent store tax is a high cost in a world where game developers' 70 percent must cover all the cost of developing, operating, and supporting their games," Sweeney says. "There's a rationale for this on console where there's enormous investment in hardware, often sold below cost, and marketing campaigns in broad partnership with publishers." But on mobile platforms that are open, like Android, "30 percent is disproportionate to the cost of the services these stores perform, such as payment processing, download bandwidth, and customer service," he says. Sweeney adds that Epic is "intimately familiar with these costs" from its direct distribution of Fortnite on Mac and PC.
There's no word as to when the Android version of Fortnite will be available, but rumors suggest it will be tied to the upcoming Samsung Galaxy Note 9 launch on August 9th.
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Citing 'Economic Efficiency,' Epic Says Fortnite's Upcoming Android App Won't Hit Google Play Store

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  • Good (Score:5, Insightful)

    by phantomfive ( 622387 ) on Friday August 03, 2018 @07:06PM (#57066308) Journal
    I would rather have that money go to Epic (who actually built the game) than to Google (who is just doing some web hosting).
    • I would rather have that money go to Google (who provides a large mobile platform and ecosystem) than Epic (who abandoned the PC platform for consoles, and now has abandoned the concept of buying a game in favour of a Gaming as a Service model).

  • Bloody Awful Idea (Score:3, Insightful)

    by rsmith-mac ( 639075 ) on Friday August 03, 2018 @07:10PM (#57066324)

    I completely get why Epic wants to do this: 30% adds up to a lot of money for a game that pulls in hundreds of millions a month. But for the broader Android user base this is a terrible idea.

    Having the ability to install external APKs and actually enticing non-technical users to do it are two different things. The average smartphone user isn't prepared to use external sources, and if they do, it's going to end up like malware on Windows. Which is to say there's going to be trojan APKs left and right pretending to be Fortnite, or Fortnite with hacks, etc.

    Fortnite's original game mode - Save The World - was a zombie survival game. If users have to install APKs from unknown sources, we're going to be surviving a whole new kind of zombie outbreak...

    • The average smartphone user isn't prepared to use external sources, and if they do, it's going to end up like malware on Windows.

      It doesn't have to end up like malware on Windows. OSX and Linux don't have the same problem, despite being open platforms.

      • It doesn't have to end up like malware on Windows. OSX and Linux don't have the same problem, despite being open platforms.

        Unfortunately it pretty much does. Android is the Windows in this analogy; it's the OS running most of the world's smartphones.

        Linux and Mac OS X are both niche operating systems in comparison. Linux is all techies (whom generally know what they're doing), and while OS X has some real traction, Apple also keeps it locked down. By default you can't even install external applications, nev

        • Windows has a different security model than Android. In Android the apps are all sandboxed, for example. There are many reasons allowing sideloading won't lead to a malware infestrd OS, although iPhone fanboys have the dream that it does.
        • whom generally know what they're doing

          Except with pronouns, apparently.

      • It doesn't have to end up like malware on Windows. OSX and Linux don't have the same problem, despite being open platforms.

        OSX and Linux do have the same problems. They are just slightly insulated in:

        a) not being a profitable target so malware is significantly reduced.
        b) not having as many stupid users.

        But to further your point, OSX and Linux have had considerable malware over the past 2 years, in the case of Linux you were even able to get it from behind the walled garden of apt or npm thanks to server side breaches. But if you want to be pedantic, given the number of malware infested Android phones out there I would almost wa

    • Re:Bloody Awful Idea (Score:5, Interesting)

      by dj245 ( 732906 ) on Friday August 03, 2018 @07:18PM (#57066348) Homepage

      I completely get why Epic wants to do this: 30% adds up to a lot of money for a game that pulls in hundreds of millions a month. But for the broader Android user base this is a terrible idea.

      Having the ability to install external APKs and actually enticing non-technical users to do it are two different things. The average smartphone user isn't prepared to use external sources, and if they do, it's going to end up like malware on Windows. Which is to say there's going to be trojan APKs left and right pretending to be Fortnite, or Fortnite with hacks, etc.

      Fortnite's original game mode - Save The World - was a zombie survival game. If users have to install APKs from unknown sources, we're going to be surviving a whole new kind of zombie outbreak...

      You're right, but so is Epic. 30% is extortion for the service provided. Somebody has to try to grind the monopoly down to something more reasonable. A smaller game or app probably couldn't do it. I don't play Fortnite but there seems to be a huge following. Even raising awareness of the 30% fee would be a worthwhile accomplishment.

      I wonder if there is anything in Google's TOS about not being able to charge a higher price for in-app content if the app was installed from the app store vs APK load.

      • by Anonymous Coward

        30% is a fair market price for the service provided. The service in question is access to a vast marketplace and promotion. Anyone can put up an APK on a website, paying a pittance for distribution. They'll have to find a marketplace though, and secure their own promotion.

        Good for Fortnite for being good/popular enough to be able to forego the largest game marketplaces. This is the dream for developers. The vast majority of games out there wouldn't have a hope of success following the same route though. For

        • 30% is a fair market price for the service provided. The service in question is access to a vast marketplace (..)

          .. which is not Google's to sell access to. Although Google is a great force behind Android, the bulk of it are open source components developed (or at least: created) elsewhere. At least in theory it's an open platform, you don't need Google to use Android. You don't need to go through Google's app store to distribute apps for it. So Google doesn't deserve payment for the privilege of 'allowing' a developer into the Android ecosystem.

          What's Google's cut for then? Download bandwidth: peanuts. Promotion?

          • .. which is not Google's to sell access to

            And even it were, that point is moot since clearly Epic doesn't think that's worth 30%.

          • by Kjella ( 173770 )

            Although Google is a great force behind Android, the bulk of it are open source components developed (or at least: created) elsewhere.

            Oh please, Google basically wrote a new userspace on top of Android. They added so much changes to the Linux kernel that for a long time they were their own fork. That statement is about as much bullshit as claiming macOS is just repackaged BSD with Apple toppings.

            At least in theory it's an open platform, you don't need Google to use Android. You don't need to go through Google's app store to distribute apps for it. So Google doesn't deserve payment for the privilege of 'allowing' a developer into the Android ecosystem.

            Access to a market is still a service, even if it's not exclusive access. Sure I could set up my own retail outlet or I could ask Wal-Mart to sell my product, they'd probably take a solid cut for access to a customer base even though those custome

          • by Cederic ( 9623 )

            .. which is not Google's to sell access to.

            Actually, yes, it is. The vast marketplace is the Google Play store.

            Other marketplaces exist, including the Amazon app store, the Samsung app store and Fdroid. Or you could skip the lot and just sell on the street, doing other things to attract the footfall.

            Which is what Epic are doing.

        • 30% is a fair market price for the service provided.

          The fact that the publisher chose to go this route is a pretty significant indication that the price is actually too high. If the price was right, then there wouldn't be much incentive to cut out the middleman -- especially considering that they certainly know that this will cut into their overall number of sales.

    • by shanen ( 462549 )

      I wish I sometimes got a mod point to give you. I think you make the point more succinctly than I did. However, you don't touch on solution approaches, so I refer you to my comment on that basis. Warning: I still suffer from delusions of grand solutions, or at least solution approaches that might lead to positive evolution before the violent revolution...

    • The point of this move is to put pressure on Google to decrease the 30% commission. It really is too high, and should be reduced to at most 15%.

    • This is the great thing about Android. User choice about where I get my software from and who I choose to pay and how

    • I completely get why Epic wants to do this: 30% adds up to a lot of money for a game that pulls in hundreds of millions a month. But for the broader Android user base this is a terrible idea.

      The only terrible idea is monocultures and single vendor monopoly rule.

      Having the ability to install external APKs and actually enticing non-technical users to do it are two different things. The average smartphone user isn't prepared to use external sources,

      It's actually trivial and learning something new is a great experience.

      and if they do, it's going to end up like malware on Windows.

      Unlikely, security models are vastly different.

      Which is to say there's going to be trojan APKs left and right pretending to be Fortnite, or Fortnite with hacks, etc.

      LOL thank goodness Google app store doesn't have malware and fake apps.

      All this does is punt the same set of trust issues from app stores to web sites. Whether an app store or web site there are established mechanisms for centrally reporting and blocking harmful sites.

      Doing away with app stores mitigates some perverse ma

    • The average smartphone user isn't prepared to use external sources

      The average smartphone user does what they need to to get the product they want. On Android this means an additional click when it asks you for a one-off enable services button. They average smartphone user not only will manage this, but will do it happily without question and without ever bothering to understand the implications.

  • by Anonymous Coward

    Google was recently fined Billions by the EU for a supposedly closed system (eg requiring Google Play on all Android devices), yet Apple gets away with a far more closed system. Stupidity knows no bounds

    • Re: (Score:2, Informative)

      by Anonymous Coward

      That's because the only manufacturer allowed to sell phones with iOS is Apple so there cannot be any blocking of competition because there is none.

      • by Xenx ( 2211586 )
        The only difference between Apple and Google, in regards to the choice of apps, what group of people wants to have freedom of choice for installed apps. In Google's case, the manufacturers want control over what apps come pre-installed. (Users do too, but that isn't what the fine is about.) In Apple's case, it's the users that want that control. Apple gets to say what apps come pre-installed. They also get to say what apps can and cannot have their features duplicated by a 3rd party app. All said and done,
    • Google just has to come up with a new OS, not license it to anybody and build their own hardware for it.

      • Or not license Android for sale in the EU, just sell their own phones there directly.

        • Or not license Android for sale in the EU, just sell their own phones there directly.

          That does not work. The licensees would sue.
          Google can't retroactively change the contracts.

    • by Richard_at_work ( 517087 ) on Friday August 03, 2018 @09:36PM (#57066840)

      Google wasn't fined for a closed system, they were fined for requiring vendors shipping Android devices and wanting to use he Play Store to also ship Chrome and Google Search, exclusively. They were also fined for making payments to vendors to facilitate this restriction, and finally they were also fined for restricting these vendors from shipping any device without the Play Store if they shipped a device with the Play Store.

      The idea that this is about a closed App Store system simply isn't true.

      Apple isn't subject to the same fines because they aren't forcing third party vendors to act in such a way which furthers their own, unrelated products.

    • It was actually because they required their own browser and search in order to get the Play Store installed, but with this Epic move, I guess the Play Store isn't even necessary.

  • Sideloading could become more difficult in future official Android builds as a response to this...but hopefully Google will choose the high road.

  • Sweet, and Google better try to understand the message before it gets busted up for the same reason that Apple is getting busted [macrumors.com]

  • You're right Epic. Let people enable "Unknown sources" - something which Google has been fighting with for years to avoid malware being widely spread and now you're basically saying that since you cannot come to an agreement with Google over your greed, you're leaving most of your users fucked, sorry, wide open to attacks.

    And I'm sure as hell, the Internet will be full of alternative malware-ridden Fortnight APKs because you told everyone that installing APKs from sources other than Google Play is safe.

    • Re:A very bad idea (Score:4, Informative)

      by Luckyo ( 1726890 ) on Saturday August 04, 2018 @03:09AM (#57067496)

      Ad-ridden, crypto-mining fake fortnite installers have been a thing on play store for a while, dear pro-monopoly zealot.

      • by zabbey ( 985424 )
        But now you'll have the official source telling dummies to enable the unknown sources option. So when some asshole finds a "cracked free fornite all dlc for free" APK on the internet, they can google "should I enable unknown sources for fortnite" and the official webpage will make it clear that they must.
      • I would like to see them. Please.

        Google cannot manually check every new submission to Google Play and their automatic systems sometimes misses malware. It's not perfect however they remove such bad apps by dozens of thousands every month and they also remotely wipe such apps from your phone. Everyone's more or less happy. However once you enable "Unknown Sources" Google can rightfully wash their hands of it. You're on your own. Fucked or not.

        Also, just also, stop using the Internet altogether. There are

        • I still cannot figure out which part of our lives Google have monopolized

          You must be a bit slow on the uptake, Ivan. I'm pretty sure I've explained it to you once.

    • by Layth ( 1090489 )

      look at this guy, getting mad at someone for trying to make money in america. are you not from around here?

    • by Kjella ( 173770 )

      So the TL;DR version is "Go walled gardens fuck yeah." well remember that when Windows and Mac go store-only and boot locking kills Linux/AOSP. Because that's what you want, you buy a device from $vendor and they control what you can run on it. It's probably where we're going but I wouldn't be cheering on that development...

  • It'd be interesting if Epic returned a third of their extra Android revenue to users by discounting in-app purchases by 10% on the Android version. I don't think this would lead to a general reduction in the Apple Tax, but it could lead to a special deal between Eplc and Apple for a 20% rather than a 30% App Store cut.
  • Fornite? (LIne 2). Sounds like a heat-resistant mineral.

    Can't BeauH1-B even copy and paste correctly?

  • But Fortnite players seems unhealthily obsessed with the game. I saw something in the past week about this being the most profitable game at the moment, taking up something around 7% of the entire digital market's spending?

    So I imagine Fortnite players would have no problem doing anything to keep the game on them even more. I saw an image recently of a guy who had taken his computer and monitor onto a train/bus/whatever so he could play Fortnite the entire time.

  • Play Store manages security updates and holds my payment info. Not going to give up on those features for a game, so they lose a customer here.

  • by blahplusplus ( 757119 ) on Saturday August 04, 2018 @08:28AM (#57068190)

    ... walled gardens and locking down games accusing google of unfair practices. That is rich.

  • I would really love to see some app store competition. This 30% take on everything is ridiculous. If the big app stores would charge a flat fee, or cap their take at a certain dollar amount, much more quality software would show up on the app stores, instead of just rinky-dink cheap and free apps. If there were app store competition, we'd have a lot better choices.

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