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AI Games

Valve Responds To Claims It Has Banned AI-Generated Games From Steam 56

An anonymous reader quotes a report from TechCrunch: Valve has issued a rare statement after claims it was rejecting games with AI-generated assets from its Steam games store. The notoriously close-lipped developer of the Half-Life series and de facto gatekeeper of PC gaming distribution said its policy was evolving and not a stand against AI. Steam has a review and approval process much like any app platform, and its rules on content aren't always clear until developers test them with edge cases. So it was with one indie dev who posted in a subreddit for like-minded game developers using AI, saying Valve "is no longer willing to publish games with AI generated content."

The game they had submitted had "a few assets that were fairly obviously AI generated," and Valve appeared to take issue with this. "As the legal ownership of such AI-generated art is unclear, we cannot ship your game while it contains these AI-generated assets, unless you can affirmatively confirm that you own the rights to all of the IP used in the data set that trained the AI to create the assets in your game," their first warning letter stated. Then, a week later: "we reviewed [Game Name Here] and took our time to better understand the AI tech used to create it. Again, while we strive to ship most titles submitted to us, we cannot ship games for which the developer does not have all of the necessary rights. At this time, we are declining to distribute your game since it's unclear if the underlying AI tech used to create the assets has sufficient rights to the training data."

Considering most AI tools can't really claim to have legal rights to all their training data (and even if they do, it may still not be an ethical use of that data), this policy as stated basically amounts to a blanket ban on AI-generated assets in games. [...] If the creators can't realistically claim copyright over their own work, Valve has deemed the risk of publishing that work too high. As such, Valve responded to Eurogamer to say that, basically, their policy is more "what's legally required" than any particular stance on AI.
"We know it is a constantly evolving tech, and our goal is not to discourage the use of it on Steam; instead, we're working through how to integrate it into our already-existing review policies," Valve said. "Stated plainly, our review process is a reflection of current copyright law and policies, not an added layer of our opinion. As these laws and policies evolve over time, so will our process."
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Valve Responds To Claims It Has Banned AI-Generated Games From Steam

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  • Ban it all you want, the whole point of AI is to become indistinguishable from human, the so called Turing test.

    So all they are doing, is validating the AI. It is a race to see who can fool the censors the most. There is no turning back, now in its infancy, you may be able to spot it, but not for long...

    • by Pinky's Brain ( 1158667 ) on Monday July 03, 2023 @06:53PM (#63654804)

      The users could try to fool them, but the model publishers will be easily caught out if they use unlicensed content in their training set.

      If the US supreme court judges copying into training sets is not fair use, it's all going to come tumbling down.

    • The Turing test is not a rule set in stone, it's just one (though brilliant) man's idea regarding something -- human-like interaction with a machine -- that he was guessing about as it didn't exist in his time.

      As for me, rather than making it a yes/no choice, I'd rate AI on how long, on the average, until people start suspecting they are talking to the machine and not a human. From my experience, it always happens sooner or later, it breaks the immersion, and you feel like you've wasted your time.

      As for AI-

    • by mjwx ( 966435 )

      Ban it all you want, the whole point of AI is to become indistinguishable from human, the so called Turing test.

      So all they are doing, is validating the AI. It is a race to see who can fool the censors the most. There is no turning back, now in its infancy, you may be able to spot it, but not for long...

      Except they aren't banning it, Valve said from the get go that it was banning content where the copyright is ambiguous, obviously in order to cover their own arses from being sued. This has little to do with AI and more to do with the fucked up US copyright system allowing organisations to sue on the most spurious of grounds.

    • by jythie ( 914043 )
      Eh, they are less banning AI itself, and more the training sets, which are human generated. Training AI with other people's assets and using AI to make new ones is just like the old process of making small changes to stolen artwork and using it.
  • I mean, yeah (Score:5, Interesting)

    by locater16 ( 2326718 ) on Monday July 03, 2023 @06:42PM (#63654782)
    They don't want to get sued.
    They're a business, until such time as they can be reasonably sure they're clear of any legal problem with AI generated content they're not going to deal with.
    • Re:I mean, yeah (Score:5, Insightful)

      by gweihir ( 88907 ) on Monday July 03, 2023 @06:54PM (#63654806)

      Indeed. Especially as damages could get huge for something like this and you can never rule out that AI generated content can be identified as a copy that is still too close to some original to be legal. There have even been instances where people managed to make generative AI spit out part of its training data.

      While this is hard on the developers, Valve is just being reasonably cautious. Especially generative AI that is used to generate stuff that will then itself be copyrighted must only be trained with clean data where the company training the AI had explicite permission for all of it. The current crop of generative AI is trained on stuff like web-data and you often cannot even find out what exactly it was trained on.

      • It doesn't even require a lot of hard work. I tried "Starry Night by Vincent Van Goph" in nightCafe. Ended up with something very similar to the famous painting. Same swirls and everything.

        Not an issue in this case because it's out of copyright. But if you try "Mickey Mouse" and get a weird picture of a mutant mickey, it's pretty clear that the training data contains a decent amount of Disney images. I doubt Disney are being that free with their licencing.
        • by gweihir ( 88907 )

          Yes. Not hard to do and easy to not notice that you should better not use some specific thing.

        • I would even question the Starry Night example. You probably won't train AI on the original. You used someone's photograph of the original, and that can have a separate copyright tied to it. The choice of equipment, composition, lighting, processing and correction are likely putting it back into the domain of copyrighted materials unless explicitly released with a permissive licence.
          • by gweihir ( 88907 )

            Possibly. Or not. Do you want to risk it? Especially after you may have, say, 100'000 copies of a game that may or may not be in violation of copyright? Fancy some long, expensive lawsuit and maybe a prohibition on selling your game while that goes on?

          • by Rei ( 128717 )

            No court is going to declare a photograph of a painting to be transformative.

            And you can't "train on the original" because the original is not digital.

            And this is all moot because it's public domain, and indeed, one of the most widely reproduced pieces of art on the planet.

        • by Rei ( 128717 )

          What, you mean one of the most famous pieces of public domain artwork in human history, which is mass-reproduced all over the internet in countless forms, and will exist in the training dataset (in various forms) thousands upon thousands of times? Yeah, I'd argue that it would be a bug if it couldn't reproduce it at all. If it couldn't, what hope would it have of, say, reproducing a national flag, or the Washington Monument, or, basically, anything?

          This of course has no bearing on the question of being ab

          • by Rei ( 128717 )

            As for Mickey Mouse (copyright of fictional characters, as distinct from their works, which is the exception rather than the rule), by far the mass violator of Disney's character copyrights is humans drawing or photoshopping them. Don't ask for a well-known copyrighted character, then when you get back something that kind of looks like them, blaming the model, and not yourself for what you asked it to create.

            • It's not about blaming the model. It's about illustrating that the model could well be argued to contain copyrighted information.

              Instead of "Mickey Mouse", I create "Cartoon Mouse" or public domain characters like "Snow White" or "Beauty and the Beast". The AI creates something superficially similar to Disney's versions. If a human artist created it there would be no question, but the AI artist created it.

              Disney comes and insists that it uses their IP and demonstrates that the model does indeed contai
          • by gweihir ( 88907 )

            There is no "memorization of images". It's simply learning the rules that define "how things look".

            Wrong. It is not learning any "rules". That is just a bullshit anthropomorphization. What it really does is it calibrates statistical classifiers that may have many dimensions but that, unlike rules, have no dept. It can happen that some training data goes into the system almost verbatim. There are well-known effects like "overfitting" that do this. There usually is some fuzziness but that may or may not be enough to prevent copyright problems.

      • by Rei ( 128717 )

        Except there is no "case". The open legal question is whether the creator can get copyrights on their creations, or whether nobody can. Not whether some third party can.

        Based on the current US standard, raw outputs cannot be copyrighted, but the act of modifying or curating (e.g. selecting) them can yield copyright protection. But it should be entirely irrelevant to Valve whether the images are copyrighted to the creator or to nobody, unless they're planning to ban public domain art as well.

        Copyright is b

    • Kind of seems like our system of locking down everything anyone ever generated has some fundamental incompatibilities with how the world operates going forward.

      As if it didnâ€(TM)t already have problems to begin with.
    • It's obviously a CYA move but I don't see how would they be liable exactly. Any more than e.g. Amazon or Netflix if one of the movies used AI-generated texture in a CG scene or something. If a particular game is found to be infringing on someone's copyright, they can take it down.

      Otherwise it looks like banning games that use photographic textures because a camera could've been used to take a photo of copyrighted content.

    • When I release games to Valve that don't rely upon AI, why doesn't Valve verify that I have ownership or license of all the assets I use in my games? Because they don't.

      They only seem to care about AI because so many starving artists are complaining about truly starving, once their lack of talent prohibits them from making any living whatsoever.

  • All Valve needs to do is announce to the public that it does not intend to respect intellectual property. Google is doing it, [gizmodo.com] surely that must be a legally sound strategy.
  • by DrXym ( 126579 ) on Tuesday July 04, 2023 @02:55AM (#63655376)

    The other day I was trying to find YouTube videos about a newly launched car and encountered FIVE AI generated channels. All of them worked the same way - slide shows and a speech synthesized regurgitation of some website article that actually reported about this car.

    Meanwhile Amazon is being choked up with fake AI books filled with AI generated images. And of course there are people on YouTube giving tutorials and instructions on how to make this trash.

    This shit is poisoning everything. Obviously I've mentioned YouTube twice here - AI generated garbage and AI tutorials. They need to sink this crap immediately. Make it an reportable offence to use their platform for either and demonetize it. And work with speech synth & AI image providers to see if they can watermark the output to make it detectable. And Amazon really needs a report button too and change its algorithms so new self-published books can't be gamed to shoot up the charts and to start delisting authors if they're suspected of using AI content through watermarks or user reports.

    • by Rei ( 128717 )

      Youtube slide-show speech-generated channels that just read off articles have been a spam problem since long before LLMs and AI image generation. The latter two are not enabling factors for that form of spam.

      People are, and always will be, online giving tutorials and instructions on how to X, where X is "something that people want to know how to do / get better at doing".

      • by DrXym ( 126579 )

        These channels were AI.

        And yes YouTube is full of how-to tutorials on how to generate AI garbage. Just type "how to make ai channel on youtube" (or Amazon / Etsy / Whatever) and you will see it all. There is no reason they should tolerate this stuff when the intention is to turn their platform to shit and profit from ad impressions. It's fraudulent activity and tutorials encouraging fraudulent activity. At the very least they should prohibit or demonetize such tutorials and take down AI content on sight.

        • You're missing the point. These videos have existing long before AI was widely accessible. People have been hiring workers via Fiverr, Amazon Turk, and outsourced call centers to put together these videos for $0.40, with the hopes of each video generating $0.80 in ad revenue.

          Big tech companies almost solely rely upon user-generated content as a mechanism for enabling unpaid scaling of content. They're not gonna give it up any time soon, just like Facebook is never going to admit how many of its users are

    • Welcome to the Bullshit Age.
  • Cyan Worlds (developers of Myst) released their new game on Steam (Firmament) a few months ago. They disclosed they had used AI generated content to add some minor world flavoring. For example in one section of the game there is a series of portraits and news articles; these are AI generated.

    This game up on Steam, presumably because it does not have the issues Valve objected to in the indie dev's game.

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