Forbes is running a story examining the possibility of Google becoming a games publisher. The launch of their Google Lively 3D world and the acquisition of in-game advertiser AdScape has analysts speculating on whether Google will use its enormous reach to tap into the lucrative games market. "Google also has several existing technologies that could be used to create games. Imagine a flight simulator that uses Google Earth as a backdrop or tracking a spy in a major city via Google Maps' street view. While there would still be significant work required to create a game using these tools, the underlying technology is already fundamentally finished."