
Retail Game Advertising Rises Sharply 19
Thanks to Reuters/Yahoo for their report indicating that retail advertisements for video games in newspapers rose almost 77 percent in the second quarter compared to a year earlier. Interestingly, the survey also found that "...more than 40 percent of game ads in the quarter were for games costing $49.99, the usual price for top titles, compared with about 33 percent in the prior quarter. At the same time, the number of ads for discount $19.99 titles declined." Does this show companies are concentrating more on full-price wannabe blockbusters, as opposed to cut-price shovelware? In another intriguing finding, the survey also revealed average GameCube software prices at $26, compared to more than $33 for both PlayStation 2 and Xbox.